Friday, December 27, 2019

Boutique Business Plan - 2239 Words

SHRESHTA Your Dreams†¦ Our Designs!!! BUSINESS PLAN CONTENTS Sl. No. | Particulars | Pg. No. | 123456789 | Introduction Mission, vision Objectives Organizational structure Marketing mix * Product * Price * Place * PromotionSWOT analysis * Strengths * Weakness * Opportunities * ThreatsUnique Selling Proposition Legal formalities Financial plan Future plans | 1234810101116 | INTRODUCTION Clothing is a beautiful visual demonstration of the social and emotional needs of people wearing it. It also portrays in a clearly understood visual manner, what people of different cultures and styles want socially. Fashion,†¦show more content†¦Threats: 1. There will be huge competition from established and establishing brands in the market. 2. There is a threat of pilferage in the designs 3. It is difficult to convince people who are more conscious for pricing due to recession. UNIQUE SELLING PROPOSITION * Firstly Shreshta is exclusively for women which provide everything what they need at one stop and hence customers need not go in search of other stores. * CUSTOMIZATION, that is going according to the customer tastes and preferences i.e., giving customers choice in choosing fabric and design. * Shreshta has this unique strategy of providing tailoring services like stitching in one hour for every single purchase. LEGAL FORMALITIES * Generally a company has to get CERTIFICATE OF INCORPORATION from registrar of companies (ROC) to start its business or activities. * MEMORANDUM OF ASSOCIATION gives the fundamental conditions under which a company should be incorporated. * ARTICLES OF ASSOCIATION is generally rules and regulations that govern the management in the internal affairs and the conduct of the business. FINANCIAL PLAN 1st year: * The startup investment for SHRESHTA is 20 lakhs, of which 12 lakhs is invested by the owners and 8 lakhs is the loan taken. * The projected total purchases are 10 lakhs and total sales are 15 lakhs. * Due to more expenses in the first year, we incurred net loss of around 4lakhs. * Cash in hand would be around Rs.50000 atShow MoreRelatedBoutique Business Plan2251 Words   |  10 Pages Your Dreams†¦ Our Designs!!! BUSINESS PLAN CONTENTS Sl. No. | Particulars | Pg. No. | 123456789 | Introduction Mission, vision Objectives Organizational structure Marketing mix * Product * Price * Place * PromotionSWOT analysis * Strengths * Weakness * Opportunities * ThreatsUnique Selling Proposition Legal formalities Financial plan Future plans | 1234810101116 | INTRODUCTION Clothing is a beautifulRead MoreBusiness Plan for Mustard Boutique9962 Words   |  40 PagesSummary Overview Mustard Boutique is an upscale women’s clothing boutique that will open in June this year. Mustard means â€Å"If you have faith the size of a mustard seed, you will say to this mountain, ‘Move from here to there,’ and it will move; and nothing will be impossible for you.† Mustard boutique selections and exclusive personal style services, which include a detailed Style Assessment, will ensure that our customers are well dressed. Mustard is a woman-owned business organised as a Sole ProprietorshipRead MoreWomens Boutique Shoe Store Business Plan8029 Words   |  33 PagesWomen s Boutique Shoe Store Business Plan Executive Summary One, Two, Step!  will carry  only top of the line quality in women s shoes and accessories. Our selection will range from the basics of  comfortable flats and sandals  to the  trendy  style of  stiletto shoes and boots. We will be purchasing through  sales representatives and manufacturers in a variety of sizes, colors and style to fit our customer base. The greatest percentage of merchandise will be in shoes, followed by  accessories. OneRead MoreSuccessful Start-Ups Key Success Factors37688 Words   |  151 Pages7 7 7 2 METHOD 9 9 10 10 11 12 13 13 17 2.1 My Research and Approach 2.2 Critics of the my approach 2.3 Collection of the Data 2.4 Can my result be used? 2.5 Reliability and Validity of the sources 2.6 Theoretical Framework 2.6.1 The business Platform 2.6.2 Keywords 3 TWO SUCCESSFUL START-UPS – CASES STUDY 21 21 21 23 25 26 31 33 33 34 35 36 36 38 39 41 42 46 48 49 50 3.1 Case 1 – Kreatel AB 3.1.1 Company Presentation 3.1.2 Idea Formulation Clarification 3.1.3 DevelopmentRead MoreStrategic Plan, Part I: Conceptualizing a Business1092 Words   |  5 PagesStrategic Plan, Part I: Conceptualizing a Business BUS/475 Strategic Plan, Part I: Conceptualizing a Business A successful strategic plan must be based on the company s mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering importantRead MoreSwot Analysis1179 Words   |  5 PagesAnalysis of A Sample Business Plan Angela Acton Foundations of Business 210 Mr. Dennis Keegan January 23, 2011 Abstract When an entrepreneur comes across an opportunity to open a new business, there is a lot of planning that must be done in order to be successful in the new venture. An important part of the process is to create a business plan. A good way to test a business plan is to use a SWOT analysis. In the following I will conduct a SWOT analysis on a sample business plan for a new clothingRead MoreStrategic Plan III: Balanced Scorecard1278 Words   |  6 PagesStrategic Plan III: Balanced Scorecard The New You Boutique BUS 475 Strategic Plan Part III: Balanced Scorecard This paper will detail the approaches that companies use in devising and executing strategies. In particular this paper will discuss the approach of a balanced scorecard that is widely used by both large and small organizations. To elaborate, this concept paper will deal with the application of the concept to the business model of â€Å"The New You Boutique†. Once the boutique’sRead MoreA Business Plan For Nouveau Riche1694 Words   |  7 PagesYou Are An Entrepreneur! Ariel Keaton Professor Kenneth Guyette ACC 557 – Financial Accounting Abstract The paper presents a business plan for Nouveau riche. Nouveau riche Boutiqueis a fashion retail store located in Charleston, SC. It is a sole proprietorship and is managed by the owner. It sells fashionable clothing, shoes, purses and accessories. The business plan will also presents the projected sales analysis, projected profit and loss, and projected balance sheet in the next five years.Read MoreCreative Brief : Marketing Plan1725 Words   |  7 PagesPositioning Statement To increase their sales in the home section of the boutique the positioning of their boutique needs to be changed. The proposed positioning statement states, â€Å"For women, who are looking to find unique pieces and experience great customer service, Two P’s Calli’s offers one of a kind pieces to meet your style needs, while providing customers with professional, but friendly service. Unlike any other business in the San Marcos area, Two P’s Calli s does not compromise qualityRead MoreMarketing: The Costco Strategy1218 Words   |  5 Pagesstrategy for getting into the wedding gown business is to have a set of touring trunk shows at its Western stores during the season where people are planning their weddings. Costcos typical pricing strategy is to undercut competition and make up for this with high volume sales. The company applies this strategy to the wedding gown business as well. Costco offers one of the lowest prices of any company on its wedding dress es. The companys business plan ensures that the details have been fleshed

Thursday, December 19, 2019

Whole Foods Market - 1449 Words

Whole Foods Market, Inc. A. SIC/NAICS #’s - The SIC number for Whole Foods Market, Inc. is 5411, which implies grocery stores. The NAICS number for Whole Foods is 445110, which means supermarkets and other grocery (except convenience) stores. (Mergent Online) B. Mission Statement - Barbara Farfan who writes for about.com states, â€Å"The mission statement of the Whole Foods Company and Whole Foods Markets begins with its motto, which is Whole Foods, Whole People, Whole Planet The Whole Foods mission explains and defines what that motto means. This mission explanation includes...Whole Foods - We obtain our products locally and from all over the world, often from small, uniquely dedicated food artisans. Whole People - We recruit the best†¦show more content†¦We work with our supplier partners in eliminating all unnecessary production and distribution costs to help ensure the best possible price.† Whole Foods also believes that their customers are their most important stakeholders and that by firstly satisfying their customers; they can then satisfy the needs of their other stakeholders. Whole Foods intends to excite their customers by providing extraordinary customer service, educating their customers about natural and orga nic foods and provide inviting store environments. Additionally, Whole Foods uses their sales and marketing to grab the attention of their niche target market. Whole Foods specifically advertises in health and fitness magazine and places their billboards in strategic areas with a high traffic of fitness/healthy eating minded customers. G. Industry Analysis – The supermarket and grocery store industry is maintaining throughout the economic crisis that America is currently experiencing. As stated by the Market Report of â€Å"Grocery Stores†, â€Å"The industry fared well during the economic recession of the late 2000s, as more Americans chose to eat at home rather than go out. During this time grocery stores focused on providing economical food choices for cash-strapped consumers.† However, as the economy continues to improve, more people may choose to eat out which could cause the industry to marginally suffer. Additionally, Supermarketnews.com states, â€Å"†¦the 75Show MoreRelatedWhole Foods Market : Whole Food Market2993 Words   |  12 Pages Comparing Two Retail Companies Company A: Whole Food Market Whole Foods Market (WFM) is leading natural and organic food supermarket in the world. It started as one-store entrepreneur shop and has since grown into an $8 billion a year. By 2008, Whole Food Market had 264 stores in the United States that host its headquarters. It had six stores in Canada and five stores in the United Kingdom (Harbin, 2000). It is located in an area of 80000 square foot flagship store in Austin. The CEO and founderRead MoreWhole Foods : The Whole Food Markets Essay1369 Words   |  6 Pagesâ€Å"Whole Food Markets† Week #6 If you were to ask people if they enjoy going to work on Monday, I am sure most of them would give you a funny look, and say â€Å"No†. Americans dislike of their jobs is very evident. To see the magnitude of this just look on social media. On Fridays, there are vast amounts of thank god it’s Friday (TGIF) memes indicating how happy they are that they are done with work for the week. Many American simply do not enjoy working. However, a select few actually do. They enjoyRead MoreWhole Foods Market2057 Words   |  9 PagesCase Study: Whole Foods Market 2006: Mission, Core Values and Strategy 1. What are the chief elements of the strategy that Whole Foods Market is pursuing? Founder John Mackey strongly believed in Whole Foods’ mission to be very selective about store inventory, sticking to the company’s core values and ensuring that customers had an enjoyable and interactive shopping experience, while keeping with planned strategies that have set them apart from their competitors. Store Development andRead MoreWhole Foods Market ( Wfm ) Essay1191 Words   |  5 PagesWhole Foods Market (WFM) is a leading natural and organic food supermarket founded in Austin, Texas by four local business people: John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. WFM opened its first store in 1980, they staffed their first store with only 19 workers, the store was an immediate success partly because at the time there were less than half a dozen organic stores in the entire country. Read MoreWhole Foods Market Inc.1231 Words   |  5 PagesINDUSTRY EVOLUTION Whole Foods Market Inc. is a service provider in the grocery industry, which report in the US economy under the North American Industry Classification System NAICS 42441, General-line groceries merchants wholesalers, by the time the company started operations in 1980 supermarkets had a history of 51 years. Supermarkets unlike other type of retail is considered truly American in origin, self service grocery stores are traced back to 1912 in Memphis Tennessee, and it was in 1930Read MoreWhole Foods Market, Inc.1304 Words   |  6 Pages Whole Foods Market, Inc. (WFM) was founded in Austin, Texas and is a supermarket chain concentrating in organic and natural foods. John Mackey, Rene Lawson Hardy, Craig Weller. The first store opened on September 20, 1980. Whole Foods Markets are located in the United States, Canada and the United Kingdom. Since 1980, Whole Foods Market has remained committed to upholding their missions and values within their company. Whole Foods Market’s motto—â€Å"Whole Foods, Whole People, Whole Planet—emphasizesRead MoreWhole Foods Markets1582 Words   |  7 Pagespaper examines the published case study Whole Foods Markets, 2005: Will There Be Enough Organic Food to Satisfy the Growing Demand? (Hitt, Ireland and Hoskisson, 2007, p. C534). Although the published study addresses numerous aspects of Whole Foods Market’s business as a leading international retailer of â€Å"natural† organic foods, the analysis provided herein is focused on Whole Foods Marketâ €™s ability to meet future growth demands. This paper explores Whole Foods Market’s basic internal environmentRead MoreWhole Foods Market1309 Words   |  6 Pages(i) Environmental Analysis – External Opportunities and Threats The demographic, economic and the socio-cultural segments would be the most relevant segments to Whole Foods Market. These segments have a direct impact on the profitability, sustainability and survivability of Whole Foods Market, and the organic food industry. The relevance of the demographic segment stems from the fact that the age structure, income distribution and population size are important factors which will influence the demandRead MoreWhole Foods Market Inc.1280 Words   |  6 PagesWhole Foods Market Inc. is a supermarket selling highest quality natural and organic food, was founded by John Mackey in Austin, Texas in 1980. Whole Foods Market is leading the supermarket industry worldwide, its recorded sales had reached $10,107.79 million in 2011 and it has expanded more than 430 stores in the United states in 2015 (Whole Foods Market, 2015). Website Overview Whole Foods Market’s main communication vehicle is their website, www.wholefoodsmarket.com. Whole Foods Market hasRead MoreWhole Foods : The Biggest Organic Food Market1723 Words   |  7 PagesWhole foods is the U.S’s biggest organic food market which has seen unsurmountable success because of its unique organizational setup and its cutting edge business model. Whole foods unique leadership structure and management style of its CEO, John Mackey, are large contributors to its success; along with the business core values. One would wonder, if such a radical culture can me maintained throughout the long run and if it’s so successful, why it wouldn’t work in my organization. Has Whole foods

Wednesday, December 11, 2019

Airline Alliances free essay sample

Liberalisation of the Airline Market now allows carriers to engage in alliances to form more powerful synergy’s and capture a larger share of the market. Since the introduction of The Airline Deregulation Act in 1978 in North America and similar acts worldwide the aviation industry has become one of the fastest growing industries. The main objective of this was to allow the market place to influence the development of airlines. The main development from this was that airlines find it more beneficial if they join alliances. In this report I will discuss why airlines engage in alliances, identify the strategic benefits of alliances and assess their effectiveness. Why airlines engage in alliances: The primary reason why airlines form strategic alliances is to expand their market and operations without going through the costly process of adding new aircraft or extra employees. This action allows an airline to impose itself amongst a new market quickly and expand its likelihood of new revenue streams under the guidance of a party already well established in that market (the strategic partner). We will write a custom essay sample on Airline Alliances or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Alliances also offer a greater network of flights to the consumer. The more airlines in an alliances means that there are likely to be more landing slots and facilities’ available globally to offer a more comprehensive network of flights to the customer. Finally alliances give the opportunity to the customer to build up loyalty through transferable air miles arrangements. Another reason why airlines engage in alliances is because this kind of agreement carries uncertainties that are not manageable through contractual agreements. It allows Airlines an opportunity to share knowledge, costs and risks. Strategic Benefits of alliances: The strategic benefits of Airline Alliances are plentiful and can be seen by the number of airlines currently involved in Airline Alliances. The main strategic benefit of Airline Alliances is that carriers can achieve lower costs through economies of scale. Partner airlines in an alliance can share costs therefore increasing profits considerably. By pooling resources alliances can reduce unit costs and achieve greater cost efficiencies through more efficient utilisation of resources such as sharing landing slots, maintenance teams, IT systems and labour. Airlines also have the opportunity of engaging in joint purchasing agreements and make considerable savings. When we look at the Star Alliance which was founded in 1997 we see that they have made considerable savings from joint purchasing agreements. Earlier this year The Star Alliance leveraged its purchasing power with the procurement of new economy class seats. As well as reducing the cost of seat ownership the airline will also benefit of reduced future fuel costs due to the seats being made of lighter materials. The demand side benefits of Strategic Alliances include accessing new markets through availing of new landing slots. Landing slots are a big plus from strategic alliances. Currently Virgin Airways are looking for landing slots at London’s main airports to fly to destinations in Asia including Bangalore. Through the potential prospect of joining the Alliance Sir Richard Branson hopes to secure these slots. Alliances enable airlines to offer a more seamless network of flights to customers due to their collaborative efforts. Alliances also have the option to use code sharing which enables consumers to book space on the same flights through multiple airlines websites. Effectiveness of alliances: The effectiveness of strategic alliances can be seen in the numbers. In 2011 the Star Alliance saved $27million from joint purchasing arrangements associated with fuel logistics. Also just last week CEO of Virgin Atlantic Richard Branson announced that his airline could yet be in line to join one of the main Airline Alliances. Having previously spoken strongly against alliances, Branson is now set to join one of these long standing alliances which is clear indicator how effective they are. Another interesting fact is that the Star Alliance market share is 28% of the global market which is more than the combined market share of all the global airlines that are not part of an alliance. This shows that in order to gain access to a majority of the market you need to be part of an alliance.

Tuesday, December 3, 2019

Product Life Cycle- McDonalds Essay Example

Product Life Cycle- McDonalds Essay Name: Class: Instructor: Date: We will write a custom essay sample on Product Life Cycle- McDonalds specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Product Life Cycle- McDonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Product Life Cycle- McDonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Product Life Cycle- McDonalds McDonalds is one of the mostly recognized and best-known brands worldwide. It is the world’s largest hamburger and fast foods chain of restaurants. The food store has a customer base of about fifty million customers daily. Its business plan is structured in a way that a branch might be owned by the corporation, an affiliate or a franchisee. The company deals in cheeseburgers, chicken products, hamburgers, French fries, soft drinks, desserts and shakes. The company has grown considerably over the years since it has opened branches in several states across America. The company is also found in 119 countries around the world. The company earns its revenues by investing in properties and franchising together with operating of restaurants. The company is in the market maturity stage of the product life cycle. In this stage, the strong growth in sales by the company is diminishing. At this stage of the product life cycle the competition may appear with similar products like Burger King is doing to McDonalds. The primary objective that a company should focus on when at this stage of the product life cycle is to defend its market share and try to maximize it profits. At this stage also, the features of its products might be enhanced or the company might try to implement other products in order to create a stiff competition for its competitors (Sparks 12). For instance, the company has introduced a new type of food called a salad that targets its health-minded customers. The pricing of the foodstuffs have also been revised lower to fight the competition. The distribution plan of the company has also been revised to become more intensive and with increased incentives to encourage customers to choose McDonalds over its competitors. All these characteristics are of a company in the maturity stage and so is the McDonald’s company. Among the three positioning strategies, McDonalds uses the breakaway positioning strategy. This strategy is where the product escapes from its original category and deliberately associates itself with another product. The marketers of the product change the category in which the products are consumed and the competitors with whom they compete with (Youngme 89). The strategy selection that McDonalds has chosen is indeed fit for the company since it deals with products. Since products are tangible and due to the constant exposure the consumers learn how to easily encounter and experience new features while the products still evolve. The consumers have a welcoming feel to the new product options. However, this only occurs where the product is mature in the market and only where the purchasing of the item is routine and mundane. This is indeed how the McDonalds products are structured since their customers buy them regularly and is a sort of a routine exercise for them. The continued extending of the brands gives diversity to the products which is what the consumers seek and what might keep them faithful to the brand but however, if the product keeps on increasing in diversity, the ignition of passionate buying that the breakaway system ignites are reduced (Sparks 14). Breakaway positioning makes it easy for customers and consumers to make judgments of familiar products and increases their desire for uniqueness. The type of positioning also fends off competition by limiting the efforts of copycats. Companies mostly dealing with products should acquire the breakaway positioning strategy by trying to combine the unique features found in their products in all categories. This can make the company actually develop a maturity for their product and make it grow further. Companies should also remember that their distribution channels, their promotions, the design of their product and their product pricing determine greatly what category the product shall fall in, in the market. Works Cited Youngme, Moon. â€Å"Break Free From The Product Life Cycle†. Harvard Business Review (2005): 87-94. Print. Sparks, John. â€Å"Different Ways to Think about Products†. MKT 301 Web Notes: Products and Brands. (n.d.). Print.

Wednesday, November 27, 2019

Anesthesia Awareness Essays - Medicine, Pain, Anesthesia

Anesthesia Awareness Essays - Medicine, Pain, Anesthesia Anesthesia Awareness Anesthesia is used during surgery to put people to sleep so that they don't feel immense pain, instead they sleep for the entire operation which makes the surgeons job quicker and more effective compared to operating on a living patient going through severe pain and probably moving the whole time making it a lot easier for the doctors to make a mistake that could be life altering. But in some cases patients who are under anesthesia are able to wake up during their operation "which doctors call anesthesia awareness." This situation is rare and refers to when patients can remember where they are and pressure or pain, that occurred to them during their surgery while they were meant to be under anesthesia. And so the patient wakes up paralysed because they are not fully asleep, and because of this they could be screaking and no one would be able to hear them, only after the operation would people become aware of what happened and know that for the duration of the surgery this patient was able to feel everything that was happening to them and had no chance of getting them to stop. Before the operation doctors tell their patients that they will be put to sleep for the duration of the surgery as it ensures that they don't feel any pain. But this is not the case and what they are actually doing is putting the person in a reversible coma so they have no memory of what went on in the operation and the pain they would have experienced. Today doctors use machines that monitor the patient's brain activity that allows them to see if the person wakes up so that they can reduce them from experiencing this extra pain, but this is not always recognised and some people still wake up and have to endure this pain.

Sunday, November 24, 2019

A comparison and contrast of To His Coy Mistress by Andrew Marvell and Ending by Gavin Ewart Essays

A comparison and contrast of To His Coy Mistress by Andrew Marvell and Ending by Gavin Ewart Essays A comparison and contrast of To His Coy Mistress by Andrew Marvell and Ending by Gavin Ewart Paper A comparison and contrast of To His Coy Mistress by Andrew Marvell and Ending by Gavin Ewart Paper Essay Topic: Andrew Marvell Poems Literature To His Coy Mistress was written by a poet called Andrew Marvell who was born on the 31st March 1621. He was a Cambridge-educated priest, poet and a Member of Parliament. The poem was written in the year 1652. The theme of the poem is love and its passionate beginnings. The genre of the poem is carpe diem which is Latin for seize the day or get the most out of life. Carpe diem was used effectively by Horace; therefore this poem is quasi-Horatian. The theme is basically love and physical seduction which occurs at the beginning of a relationship. The poem shows how men seduced women typically in the seventeenth century. The title of the poem suggests that the woman is generally shy, a little withdrawn and maybe secretly wanting to get involved with the man. The form of the poem is lyric. There are three sections to the poem, marked by indents at the verses. The poems context is time-period. The form is quite suitable to the theme because it shows in three sections how the man seduces the woman. In the first section, he is flattering and complimenting her. The second section is dark, pressuring and the mood gets much more sombre at the mention of death behind them. The third section is more upbeat and rushed because hes saying to her now Ive explained everything to you. Marvell has presented the theme by unfolding it gradually during the poem. In the first few sentences its clear that the theme is love because he is talking about if they had enough time what they would do. He flatters her by saying two hundred years to adore each breast and lady you deserve this state. He applies his rhetorical language skills on her. In the second section, the theme of love is overpowered by the threatening of time, death and darkness. Marvell uses this in the second section to show us how men applied pressure on women in those times. The man tried flattering her at the beginning, but that didnt work, so he changed his technique to try and pressurise her. He wants her to understand that shes not going to live forever, so she should take her chance. Thy beauty shall no more be found. Nor in thy marble vault shall sound my echoing song. Hes telling her that her beauty is going to disappear if they dont beat time. He also describes a vault which is where they kept dead bodies in those days. Hes saying to her you wont hear my poetry or my words; you will be lying there with all the dead bodies, decomposing and rotting away. The theme of the third section is unfolded with the physical aspect of love, Let us roll all our strength and all our sweetness up into one ball. He basically tells her that they should put everything together into one in a physical sense. The last section is rounding off everything and the man is telling the woman that its her decision now. The poem is low-pitched in tone and the language Marvell uses is old-fashioned, mainly because the poem was written in the seventeenth century. The language is rhetorical and reflected on time as he talks about historical dates in the first section. For example, he mentions the conversion of the Jews and the flood associated with Noah. In the first section, the tone is gentle, flattering and persuasive. However, in the second section, theres a dark tone therefore the poem may be whispered, hushed, intimate and deliberately chilling. The mood of the male speaker is changeable. In the first section, he is quite relaxed and gentle. In the second section, his mood changes suddenly to dark, sombre and rushed. This is because hes trying to pressurise her into having sex with him. To do this, he depresses her by telling her that death is going to catch up with her and they need to beat time. After the dark section about death, his mood changes in the third section to a happy and joyous one because hes trying to excite her and persuade her to fulfil their lives. He says now let us sport us wile we may. By saying that, hes telling her that they should get on with it. The atmosphere is quite tense at times, but overall its peaceful. What he says to her in the beginning is both romantic and influential, for example, we would sit down and think which way to walk and pass or long loves day. Andrew Marvell uses a series of kinetic images to show the mans love and connect it with time. Firstly, he talks to her about the river Ganges in India, then the Humber, and then he talks about the flood which happened at around 3,000BC. He tells her that he would love her ten years before that if they had all the time in the world. By doing this, he is using exotic imagery because the river Ganges is considered to be a holy and sacred river in India. The he uses contrast as he compares it to the river Humber, I by the tide of Humber would complain. This image is miserable as he says complain which means weeping or crying. Also, the river Humber is significant to Marvell because his father drowned there in the year 1640. Marvell also uses static imagery when he describes desarts of vast eternity as in eternal deserts which go on forever. Its a depressing and miserable thought which Marvell cleverly connects to the carpe diem theme. There is more dark imagery when the male speaker says, nor in thy marble vault, shall sound me echoing song: then worms shall try that long preservd virginity. Hes saying that she has two options either she lets him have her virginity, or she can die with it and let the worms have it. It is both erotic and grotesque in a way. Its hardly flattering imagery, but it was a very common technique in those days for men to seduce women in that way. The movement of this poem is regular and nearly every line has eight syllables. It is irregular because I cannot see any metrical structure or patterns in the line-construction. Marvell emphasises the last line by trying to rush it. He does this by using all the words with monosyllables, stand still, yet we will make him run. This poem has a slow pace which reflects the mood. Its suitable because the speaker is talking about love, time and death which are slow topics and drag on. However, there is occasional acceleration in the second section where the speaker is rushing everything. Marvell uses formal, complex and archaic language in this poem, for example, shouldst, thou, thus, languish, strife, and alwaies. There is also esoteric language which is metaphysical too. An example of this is my vegetable love. It produces a strange image by harnessing strange and unrelated words together. I think Marvell described love with vegetable because a vegetable grows slowly and it gives the impression of love growing slowly over time. Marvell uses personification as he vivifies Death and Time. He says but at my back I alwaies hear times wingi d chariot hurrying near. Time is personified here as passing very quickly. The word chariot is associated with armies and destruction and the image gives is us the impression that death is approaching from behind them. Rather at once our Time devour is another sentence in which Marvell incorporates the idea of tine wasting them away. In a way, the male speaker is telling the woman that they heave to use up their time rather than let it use them. Another phrase that caught my attention is then worms shall try that long preservd virginity. The male speaker tries to seduce the woman by using this repulsive and erotic idea. Hes saying dont take your virginity with you when you die, give it to me. Marvell uses a metaphor in the last section of the poem when he says, thorough the iron gates of life. Iron gates have the strength to keep and confine people, so the male speaker is saying that they should make love and push the gates wide open. In conclusion, this is a passionate poem showing how men seduced women by using the idea of death and time. I particularly like the way Marvell personifies time as a chariot approaching from behind and in my opinion this is a well-written and detailed poem. Ending is a poem written by Gavin Ewart. He is poet who was born in London in the year 1916 and died in 1995. Ewart came from a Scottish background and he wrote the poem in the 1970s. Ewart was Cambridge-educated and he became a poet before the Second World War. The poem is different to other love poems because the theme of it is the ending of a relationship, not the beginning. The title is only the word Ending, without the word The in front. By doing this, Ewart gives the poem a sense of finality. The poem has fourteen lines; however, it is not a sonnet. There are eight or nine syllables per line. The poem is written in seven rhyming couplets. There is no particular setting for the poem, but there is only a male speaker talking through the past of relationship. Ewart has chosen to construct the poem in rhyming couplets, for instance, the kisses that were as hot as curry are bird-pecks taken in a hurry. The poem is made to unfold gradually before the reader. Ewart does this by developing the same idea for each couplet. The first line in each couplet talks about how the relationship was when it first started. The second line in each couplet compares the first to how the situation is now (the relationship about to end). For example, the feet that ran to meet a date is the first of the couplet, and the second is are running slow and running late. The poet gives the poem a sense of finality again by using a low-pitched tone. The volume is also low when somebody reads out the poem. Its quiet and reflective. The mood of the speaker is sombre and serious. Hes not happy, but he isnt suicidal. Hes just sorry that the relationship is over. The atmosphere is created by an industrial dispute from the 1970s. For example, the hands that held electric charges is related back to the 1970s industrial action where there was a union/government crisis. There were a lot of power cuts and the workers went on strike because of this. Running slow and running late also relates back because at that time there was action taken on trains as a result of them always being late. Another effective example here is the eyes that shone and seldom shut are victims of a power cut. This describes how workers took revenge on the government by shutting down their power plants. All of this shows how love I a product of what happens in society. Transmitted joy is also another word linked to electricity. The imagery used in the poem by Gavin Ewart is mostly kinetic. This is because each line of the poem produces a different mental image. For example, the hands that held electric charges now lie inert as four moored barges. This gives us a series of images of how the couples hands were held together but now they lie motionless. In this poem, you can predict how the rhythm will take place. This is called regular rhythm. This is created by metrical structure which is an ancient Greek system of line construction. Ewart achieves this by using approximately eight or nine syllables per line and patterns of emphases. This pattern is called iambics which has a Latin origin. Iambs are a metrical foot of an unstressed syllable followed by a short or stressed syllable. The first couplet in the poem has ten iambs per line. The second and third have nine iambs. The fourth, fifth and sixth couplets have eight iambs per line. The last couplet has eight iambs in the first line and nine in the last. The pace in this poem is not too fast and not too slow, so I would say that it is moderate. This is reflective upon the sombre mood which the speaker is in. the language that Ewart uses is simple and straightforward, its easy to understand. I think that Ewart uses modern language in the poem because he wanted it to reflect upon the time he was living in, which is the 1970s. The language used is based on students lives because Ewart talks about curry and kisses and dates which immediately makes us think of university students. A phrase that appears in this poem which is a powerful one is the hands that held electric charges now lie inert as four moored barges. Electric charges are again associated with power cuts, but they also give us an idea of the passion of a relationship when it first begins. Ewart uses assonance in the phrase because four and moored have the same vowel sound, they are an internal rhyme. Describing their hands as inert barges shows is that they are worn out and lay still theres no sexual contact anymore. Ewart uses developed imagery throughout the poem which is classed as metaphysical. Gavin Ewart also uses the word coy in the poem, just like in Marvells poem. However, in this poem, the woman is described as coy because she is disinterested. Ewart personifies romance in he last two lines when he says, romance, expected once to stay, has left a note saying GONE AWAY. Leaving a note to a partner is the modern and conventional way of ending a relationship. People do this because they cannot face telling their partners their true feelings. Ewart emphasises this by using capital letters. In conclusion, this is a modern poem with only a male speaker who reflects upon the beginning of a relationship and compares it with how it ends. Its a short but descriptive poem. I am now going to compare the similarities between the poems. The first thing these poems have in common is the fact that they are both about love and its physicality. The poets, Gavin Ewart and Andrew Marvell were both educated at Cambridge. Both poems contain metaphysical language. In To His Coy Mistress the phrase used is vegetable love. In Ending its the developed imagery that Ewart uses. The two poems refer incidentally to India. To His Coy Mistress describes that sacred Indian River Ganges and Ending contains the native Indian food p curry. Both poems include images of human contact. Marvell says lets roll all our strength and all our sweetness up into one ball, referring to their bodies. Ewart writes the kisses that were hot as curry are bird-pecks taken in a hurry. Looking at the language used in the poems, I have noticed that the word coy appears in both of them. However, they do mean different things. In To His Coy Mistress Marvell uses coy to describe how shy the lady is and how she doesnt want to show her feelings in Ending Ewart describes the woman as cold and coy because shes no longer interested in the man. Personification is used in both poems Marvell personifies time as a chariot and Ewart personifies romance when he says that it has gone away. Metaphors are also used with the gates in To His Coy Mistress and the barges in Ending. The two poems contain assonance which is two rhyming sounds in the same line. Rather at once our time devour, here Marvell rhymes our with devour. In Ending, then phrase is now lie inert as four moored barges. The words included here are four and moored because they have the same vowel sound. The two poems also contain roughly eight syllables in each line. I am now going to look at the contrasts between the two poems. The first obvious point of contrast is that To His Coy Mistress is a poem about the beginning of love whereas Ending is about the end of a relationship. The speaker in To His Coy Mistress is interested in the woman and is trying to seduce her whereas the speaker in Ending is disinterested in the woman as he reflects upon the relationship which has ended. To His Coy Mistress is old-fashioned because it was written in the seventeenth century. Ending is quite a modern poem because it was written towards the end of the twentieth century. The language used in To His Coy Mistress is esoteric and complex language whereas in Ending, the language is simple and contemporary. To His Coy Mistress is persuasive but Ending is reflective. To His Coy Mistress is also formal and rhetorical whereas Ending is informal. The structures of the two poems differ because Ending has only one section which is fourteen lines long. To His Coy Mistress on the other hand has forty-six lines which are separated into three sections. There is a woman mentioned in both poems but the difference is that she is present in To His Coy Mistress but absent in Ending. In To His Coy Mistress the tones vary with each section, for example, in the first section it is low-pitched but it suddenly changes to an even lower pitch in the second section. The tone in Ending is constant throughout. The mood of the male speaker varies in To His Coy Mistress as he talks about death and time whereas the mood of the male speaker in Ending remains the same. Another difference between the two poems is the rhythm and metre. In To His Coy Mistress the rhythm is irregular, however, in Ending it is regular. In conclusion, I like both poems, but I prefer To His Coy Mistress because it is a very descriptive and persuasive poem. I am fascinated by the way Marvell uses the idea of death to persuade a woman into a relationship. The way that he personifies time is effective as well. I prefer To His Coy Mistress mainly because of the complex language used by the poet.

Thursday, November 21, 2019

History of China Essay Example | Topics and Well Written Essays - 750 words

History of China - Essay Example Firstly, with regards to why the British sought to smuggle opium into China, the answer to this question is undeniably quite simple. Ultimately, the British sought to smuggle opium into China to make the country weak, to provide the British Empire, and by extension its economy, a level of domination over China, and by extension by which China, its government, and people, would be reliant upon the British to fulfill any further levels of trade that might exist between the Chinese and the outside world. Ultimately, the reader can note that a highly unethical situation arose from this which encouraged key levels of Imperial exploitation over the Chinese government and its people (Xin, 2010). Whereas there have been many cases in history of organized crime and the means by which it was substances of one form or another have been trafficked, the opium trade between the British Empire and China is perhaps the perfect example of economic warfare as the importation and reliance on opium was utilized as a leverage point by which the British Empire could gain a further degree of economic power and control over the peoples of a region that much of Europe had been anxious to control for the better part of several hundred years. Realizing that the current dynamic of ever-increasing opium addiction and the means by which the economic resources of China were being undermined by the British Empire, the imp are demanded action. Firstly, the Emperor sought to arrest Chinese opium dealers and then extended this power outside of national Chinese boundaries demanding that foreign firms turn over any and all stop of opium that existed with the nation. As might be expected, these foreign merchants summarily refused to turn over their stock as they made a valuable trade and livelihood through the sale of this drug. In such a way, a key level of disagreement contest arose between the foreign merchants of opium and the Imperial power of China. As such, it was the belief of the British t hat it was their responsibility to protect key trade interests that provided a high level of profitability for their global economy and a level of control over the region of China as a whole (Feige & Miron, 2008). Within such a manner, the first of two opium wars were kicked off in which the trade interests of the British Empire and the societal concerns of the Chinese Empire, with regards to opium addiction, came head-to-head in armed conflict. The result of these opium wars was a complete humiliation for the Chinese Emperor and the peoples of China. This was so much the case that Chinese historians, both then and now, refer to the result of these opium wars as â€Å"the century of humiliation†. This is mostly due to the fact that the overwhelming military superiority and coordination of the British forces pressured the existing Qing Dynasty to capitulate to almost any and all demands that the British placed upon it. Due to the fact that the Chinese were unable to mount a su ccessful military defense of their homeland during either of these two opium wars, the British were able to exact a high price for insurrection, as they saw it, to British imperial power. Ultimately, the effects of the opium wars can be understood within two distinct contexts. Firstly, the