Boutique Business Plan - 2239 Words

SHRESHTA Your Dreams†¦ Our Designs!!! BUSINESS PLAN CONTENTS Sl. No. | Particulars | Pg. No. | 123456789 | Introduction Mission, vision Objectives Organizational structure Marketing mix * Product * Price * Place * PromotionSWOT analysis * Strengths * Weakness * Opportunities * ThreatsUnique Selling Proposition Legal formalities Financial plan Future plans | 1234810101116 | INTRODUCTION Clothing is a beautiful visual demonstration of the social and emotional needs of people wearing it. It also portrays in a clearly understood visual manner, what people of different cultures and styles want socially. Fashion,†¦show more content†¦Threats: 1. There will be huge competition from established and establishing brands in the market. 2. There is a threat of pilferage in the designs 3. It is difficult to convince people who are more conscious for pricing due to recession. UNIQUE SELLING PROPOSITION * Firstly Shreshta is exclusively for women which provide everything what they need at one stop and hence customers need not go in search of other stores. * CUSTOMIZATION, that is going according to the customer tastes and preferences i.e., giving customers choice in choosing fabric and design. * Shreshta has this unique strategy of providing tailoring services like stitching in one hour for every single purchase. LEGAL FORMALITIES * Generally a company has to get CERTIFICATE OF INCORPORATION from registrar of companies (ROC) to start its business or activities. * MEMORANDUM OF ASSOCIATION gives the fundamental conditions under which a company should be incorporated. * ARTICLES OF ASSOCIATION is generally rules and regulations that govern the management in the internal affairs and the conduct of the business. FINANCIAL PLAN 1st year: * The startup investment for SHRESHTA is 20 lakhs, of which 12 lakhs is invested by the owners and 8 lakhs is the loan taken. * The projected total purchases are 10 lakhs and total sales are 15 lakhs. * Due to more expenses in the first year, we incurred net loss of around 4lakhs. * Cash in hand would be around Rs.50000 atShow MoreRelatedBoutique Business Plan2251 Words   |  10 Pages Your Dreams†¦ Our Designs!!! BUSINESS PLAN CONTENTS Sl. No. | Particulars | Pg. No. | 123456789 | Introduction Mission, vision Objectives Organizational structure Marketing mix * Product * Price * Place * PromotionSWOT analysis * Strengths * Weakness * Opportunities * ThreatsUnique Selling Proposition Legal formalities Financial plan Future plans | 1234810101116 | INTRODUCTION Clothing is a beautifulRead MoreBusiness Plan for Mustard Boutique9962 Words   |  40 PagesSummary Overview Mustard Boutique is an upscale women’s clothing boutique that will open in June this year. Mustard means â€Å"If you have faith the size of a mustard seed, you will say to this mountain, ‘Move from here to there,’ and it will move; and nothing will be impossible for you.† Mustard boutique selections and exclusive personal style services, which include a detailed Style Assessment, will ensure that our customers are well dressed. Mustard is a woman-owned business organised as a Sole ProprietorshipRead MoreWomens Boutique Shoe Store Business Plan8029 Words   |  33 PagesWomen s Boutique Shoe Store Business Plan Executive Summary One, Two, Step!  will carry  only top of the line quality in women s shoes and accessories. Our selection will range from the basics of  comfortable flats and sandals  to the  trendy  style of  stiletto shoes and boots. We will be purchasing through  sales representatives and manufacturers in a variety of sizes, colors and style to fit our customer base. The greatest percentage of merchandise will be in shoes, followed by  accessories. OneRead MoreSuccessful Start-Ups Key Success Factors37688 Words   |  151 Pages7 7 7 2 METHOD 9 9 10 10 11 12 13 13 17 2.1 My Research and Approach 2.2 Critics of the my approach 2.3 Collection of the Data 2.4 Can my result be used? 2.5 Reliability and Validity of the sources 2.6 Theoretical Framework 2.6.1 The business Platform 2.6.2 Keywords 3 TWO SUCCESSFUL START-UPS – CASES STUDY 21 21 21 23 25 26 31 33 33 34 35 36 36 38 39 41 42 46 48 49 50 3.1 Case 1 – Kreatel AB 3.1.1 Company Presentation 3.1.2 Idea Formulation Clarification 3.1.3 DevelopmentRead MoreStrategic Plan, Part I: Conceptualizing a Business1092 Words   |  5 PagesStrategic Plan, Part I: Conceptualizing a Business BUS/475 Strategic Plan, Part I: Conceptualizing a Business A successful strategic plan must be based on the company s mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering importantRead MoreSwot Analysis1179 Words   |  5 PagesAnalysis of A Sample Business Plan Angela Acton Foundations of Business 210 Mr. Dennis Keegan January 23, 2011 Abstract When an entrepreneur comes across an opportunity to open a new business, there is a lot of planning that must be done in order to be successful in the new venture. An important part of the process is to create a business plan. A good way to test a business plan is to use a SWOT analysis. In the following I will conduct a SWOT analysis on a sample business plan for a new clothingRead MoreStrategic Plan III: Balanced Scorecard1278 Words   |  6 PagesStrategic Plan III: Balanced Scorecard The New You Boutique BUS 475 Strategic Plan Part III: Balanced Scorecard This paper will detail the approaches that companies use in devising and executing strategies. In particular this paper will discuss the approach of a balanced scorecard that is widely used by both large and small organizations. To elaborate, this concept paper will deal with the application of the concept to the business model of â€Å"The New You Boutique†. Once the boutique’sRead MoreA Business Plan For Nouveau Riche1694 Words   |  7 PagesYou Are An Entrepreneur! Ariel Keaton Professor Kenneth Guyette ACC 557 – Financial Accounting Abstract The paper presents a business plan for Nouveau riche. Nouveau riche Boutiqueis a fashion retail store located in Charleston, SC. It is a sole proprietorship and is managed by the owner. It sells fashionable clothing, shoes, purses and accessories. The business plan will also presents the projected sales analysis, projected profit and loss, and projected balance sheet in the next five years.Read MoreCreative Brief : Marketing Plan1725 Words   |  7 PagesPositioning Statement To increase their sales in the home section of the boutique the positioning of their boutique needs to be changed. The proposed positioning statement states, â€Å"For women, who are looking to find unique pieces and experience great customer service, Two P’s Calli’s offers one of a kind pieces to meet your style needs, while providing customers with professional, but friendly service. Unlike any other business in the San Marcos area, Two P’s Calli s does not compromise qualityRead MoreMarketing: The Costco Strategy1218 Words   |  5 Pagesstrategy for getting into the wedding gown business is to have a set of touring trunk shows at its Western stores during the season where people are planning their weddings. Costcos typical pricing strategy is to undercut competition and make up for this with high volume sales. The company applies this strategy to the wedding gown business as well. Costco offers one of the lowest prices of any company on its wedding dress es. The companys business plan ensures that the details have been fleshed

Whole Foods Market - 1449 Words

Whole Foods Market, Inc. A. SIC/NAICS #’s - The SIC number for Whole Foods Market, Inc. is 5411, which implies grocery stores. The NAICS number for Whole Foods is 445110, which means supermarkets and other grocery (except convenience) stores. (Mergent Online) B. Mission Statement - Barbara Farfan who writes for about.com states, â€Å"The mission statement of the Whole Foods Company and Whole Foods Markets begins with its motto, which is Whole Foods, Whole People, Whole Planet The Whole Foods mission explains and defines what that motto means. This mission explanation includes...Whole Foods - We obtain our products locally and from all over the world, often from small, uniquely dedicated food artisans. Whole People - We recruit the best†¦show more content†¦We work with our supplier partners in eliminating all unnecessary production and distribution costs to help ensure the best possible price.† Whole Foods also believes that their customers are their most important stakeholders and that by firstly satisfying their customers; they can then satisfy the needs of their other stakeholders. Whole Foods intends to excite their customers by providing extraordinary customer service, educating their customers about natural and orga nic foods and provide inviting store environments. Additionally, Whole Foods uses their sales and marketing to grab the attention of their niche target market. Whole Foods specifically advertises in health and fitness magazine and places their billboards in strategic areas with a high traffic of fitness/healthy eating minded customers. G. Industry Analysis – The supermarket and grocery store industry is maintaining throughout the economic crisis that America is currently experiencing. As stated by the Market Report of â€Å"Grocery Stores†, â€Å"The industry fared well during the economic recession of the late 2000s, as more Americans chose to eat at home rather than go out. During this time grocery stores focused on providing economical food choices for cash-strapped consumers.† However, as the economy continues to improve, more people may choose to eat out which could cause the industry to marginally suffer. Additionally, Supermarketnews.com states, â€Å"†¦the 75Show MoreRelatedWhole Foods Market : Whole Food Market2993 Words   |  12 Pages Comparing Two Retail Companies Company A: Whole Food Market Whole Foods Market (WFM) is leading natural and organic food supermarket in the world. It started as one-store entrepreneur shop and has since grown into an $8 billion a year. By 2008, Whole Food Market had 264 stores in the United States that host its headquarters. It had six stores in Canada and five stores in the United Kingdom (Harbin, 2000). It is located in an area of 80000 square foot flagship store in Austin. The CEO and founderRead MoreWhole Foods : The Whole Food Markets Essay1369 Words   |  6 Pagesâ€Å"Whole Food Markets† Week #6 If you were to ask people if they enjoy going to work on Monday, I am sure most of them would give you a funny look, and say â€Å"No†. Americans dislike of their jobs is very evident. To see the magnitude of this just look on social media. On Fridays, there are vast amounts of thank god it’s Friday (TGIF) memes indicating how happy they are that they are done with work for the week. Many American simply do not enjoy working. However, a select few actually do. They enjoyRead MoreWhole Foods Market2057 Words   |  9 PagesCase Study: Whole Foods Market 2006: Mission, Core Values and Strategy 1. What are the chief elements of the strategy that Whole Foods Market is pursuing? Founder John Mackey strongly believed in Whole Foods’ mission to be very selective about store inventory, sticking to the company’s core values and ensuring that customers had an enjoyable and interactive shopping experience, while keeping with planned strategies that have set them apart from their competitors. Store Development andRead MoreWhole Foods Market ( Wfm ) Essay1191 Words   |  5 PagesWhole Foods Market (WFM) is a leading natural and organic food supermarket founded in Austin, Texas by four local business people: John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. WFM opened its first store in 1980, they staffed their first store with only 19 workers, the store was an immediate success partly because at the time there were less than half a dozen organic stores in the entire country. Read MoreWhole Foods Market Inc.1231 Words   |  5 PagesINDUSTRY EVOLUTION Whole Foods Market Inc. is a service provider in the grocery industry, which report in the US economy under the North American Industry Classification System NAICS 42441, General-line groceries merchants wholesalers, by the time the company started operations in 1980 supermarkets had a history of 51 years. Supermarkets unlike other type of retail is considered truly American in origin, self service grocery stores are traced back to 1912 in Memphis Tennessee, and it was in 1930Read MoreWhole Foods Market, Inc.1304 Words   |  6 Pages Whole Foods Market, Inc. (WFM) was founded in Austin, Texas and is a supermarket chain concentrating in organic and natural foods. John Mackey, Rene Lawson Hardy, Craig Weller. The first store opened on September 20, 1980. Whole Foods Markets are located in the United States, Canada and the United Kingdom. Since 1980, Whole Foods Market has remained committed to upholding their missions and values within their company. Whole Foods Market’s motto—â€Å"Whole Foods, Whole People, Whole Planet—emphasizesRead MoreWhole Foods Markets1582 Words   |  7 Pagespaper examines the published case study Whole Foods Markets, 2005: Will There Be Enough Organic Food to Satisfy the Growing Demand? (Hitt, Ireland and Hoskisson, 2007, p. C534). Although the published study addresses numerous aspects of Whole Foods Market’s business as a leading international retailer of â€Å"natural† organic foods, the analysis provided herein is focused on Whole Foods Marketâ €™s ability to meet future growth demands. This paper explores Whole Foods Market’s basic internal environmentRead MoreWhole Foods Market1309 Words   |  6 Pages(i) Environmental Analysis – External Opportunities and Threats The demographic, economic and the socio-cultural segments would be the most relevant segments to Whole Foods Market. These segments have a direct impact on the profitability, sustainability and survivability of Whole Foods Market, and the organic food industry. The relevance of the demographic segment stems from the fact that the age structure, income distribution and population size are important factors which will influence the demandRead MoreWhole Foods Market Inc.1280 Words   |  6 PagesWhole Foods Market Inc. is a supermarket selling highest quality natural and organic food, was founded by John Mackey in Austin, Texas in 1980. Whole Foods Market is leading the supermarket industry worldwide, its recorded sales had reached $10,107.79 million in 2011 and it has expanded more than 430 stores in the United states in 2015 (Whole Foods Market, 2015). Website Overview Whole Foods Market’s main communication vehicle is their website, www.wholefoodsmarket.com. Whole Foods Market hasRead MoreWhole Foods : The Biggest Organic Food Market1723 Words   |  7 PagesWhole foods is the U.S’s biggest organic food market which has seen unsurmountable success because of its unique organizational setup and its cutting edge business model. Whole foods unique leadership structure and management style of its CEO, John Mackey, are large contributors to its success; along with the business core values. One would wonder, if such a radical culture can me maintained throughout the long run and if it’s so successful, why it wouldn’t work in my organization. Has Whole foods

Airline Alliances free essay sample

Liberalisation of the Airline Market now allows carriers to engage in alliances to form more powerful synergy’s and capture a larger share of the market. Since the introduction of The Airline Deregulation Act in 1978 in North America and similar acts worldwide the aviation industry has become one of the fastest growing industries. The main objective of this was to allow the market place to influence the development of airlines. The main development from this was that airlines find it more beneficial if they join alliances. In this report I will discuss why airlines engage in alliances, identify the strategic benefits of alliances and assess their effectiveness. Why airlines engage in alliances: The primary reason why airlines form strategic alliances is to expand their market and operations without going through the costly process of adding new aircraft or extra employees. This action allows an airline to impose itself amongst a new market quickly and expand its likelihood of new revenue streams under the guidance of a party already well established in that market (the strategic partner). We will write a custom essay sample on Airline Alliances or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Alliances also offer a greater network of flights to the consumer. The more airlines in an alliances means that there are likely to be more landing slots and facilities’ available globally to offer a more comprehensive network of flights to the customer. Finally alliances give the opportunity to the customer to build up loyalty through transferable air miles arrangements. Another reason why airlines engage in alliances is because this kind of agreement carries uncertainties that are not manageable through contractual agreements. It allows Airlines an opportunity to share knowledge, costs and risks. Strategic Benefits of alliances: The strategic benefits of Airline Alliances are plentiful and can be seen by the number of airlines currently involved in Airline Alliances. The main strategic benefit of Airline Alliances is that carriers can achieve lower costs through economies of scale. Partner airlines in an alliance can share costs therefore increasing profits considerably. By pooling resources alliances can reduce unit costs and achieve greater cost efficiencies through more efficient utilisation of resources such as sharing landing slots, maintenance teams, IT systems and labour. Airlines also have the opportunity of engaging in joint purchasing agreements and make considerable savings. When we look at the Star Alliance which was founded in 1997 we see that they have made considerable savings from joint purchasing agreements. Earlier this year The Star Alliance leveraged its purchasing power with the procurement of new economy class seats. As well as reducing the cost of seat ownership the airline will also benefit of reduced future fuel costs due to the seats being made of lighter materials. The demand side benefits of Strategic Alliances include accessing new markets through availing of new landing slots. Landing slots are a big plus from strategic alliances. Currently Virgin Airways are looking for landing slots at London’s main airports to fly to destinations in Asia including Bangalore. Through the potential prospect of joining the Alliance Sir Richard Branson hopes to secure these slots. Alliances enable airlines to offer a more seamless network of flights to customers due to their collaborative efforts. Alliances also have the option to use code sharing which enables consumers to book space on the same flights through multiple airlines websites. Effectiveness of alliances: The effectiveness of strategic alliances can be seen in the numbers. In 2011 the Star Alliance saved $27million from joint purchasing arrangements associated with fuel logistics. Also just last week CEO of Virgin Atlantic Richard Branson announced that his airline could yet be in line to join one of the main Airline Alliances. Having previously spoken strongly against alliances, Branson is now set to join one of these long standing alliances which is clear indicator how effective they are. Another interesting fact is that the Star Alliance market share is 28% of the global market which is more than the combined market share of all the global airlines that are not part of an alliance. This shows that in order to gain access to a majority of the market you need to be part of an alliance.

Product Life Cycle- McDonalds Essay Example

Product Life Cycle- McDonalds Essay Name: Class: Instructor: Date: We will write a custom essay sample on Product Life Cycle- McDonalds specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Product Life Cycle- McDonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Product Life Cycle- McDonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Product Life Cycle- McDonalds McDonalds is one of the mostly recognized and best-known brands worldwide. It is the world’s largest hamburger and fast foods chain of restaurants. The food store has a customer base of about fifty million customers daily. Its business plan is structured in a way that a branch might be owned by the corporation, an affiliate or a franchisee. The company deals in cheeseburgers, chicken products, hamburgers, French fries, soft drinks, desserts and shakes. The company has grown considerably over the years since it has opened branches in several states across America. The company is also found in 119 countries around the world. The company earns its revenues by investing in properties and franchising together with operating of restaurants. The company is in the market maturity stage of the product life cycle. In this stage, the strong growth in sales by the company is diminishing. At this stage of the product life cycle the competition may appear with similar products like Burger King is doing to McDonalds. The primary objective that a company should focus on when at this stage of the product life cycle is to defend its market share and try to maximize it profits. At this stage also, the features of its products might be enhanced or the company might try to implement other products in order to create a stiff competition for its competitors (Sparks 12). For instance, the company has introduced a new type of food called a salad that targets its health-minded customers. The pricing of the foodstuffs have also been revised lower to fight the competition. The distribution plan of the company has also been revised to become more intensive and with increased incentives to encourage customers to choose McDonalds over its competitors. All these characteristics are of a company in the maturity stage and so is the McDonald’s company. Among the three positioning strategies, McDonalds uses the breakaway positioning strategy. This strategy is where the product escapes from its original category and deliberately associates itself with another product. The marketers of the product change the category in which the products are consumed and the competitors with whom they compete with (Youngme 89). The strategy selection that McDonalds has chosen is indeed fit for the company since it deals with products. Since products are tangible and due to the constant exposure the consumers learn how to easily encounter and experience new features while the products still evolve. The consumers have a welcoming feel to the new product options. However, this only occurs where the product is mature in the market and only where the purchasing of the item is routine and mundane. This is indeed how the McDonalds products are structured since their customers buy them regularly and is a sort of a routine exercise for them. The continued extending of the brands gives diversity to the products which is what the consumers seek and what might keep them faithful to the brand but however, if the product keeps on increasing in diversity, the ignition of passionate buying that the breakaway system ignites are reduced (Sparks 14). Breakaway positioning makes it easy for customers and consumers to make judgments of familiar products and increases their desire for uniqueness. The type of positioning also fends off competition by limiting the efforts of copycats. Companies mostly dealing with products should acquire the breakaway positioning strategy by trying to combine the unique features found in their products in all categories. This can make the company actually develop a maturity for their product and make it grow further. Companies should also remember that their distribution channels, their promotions, the design of their product and their product pricing determine greatly what category the product shall fall in, in the market. Works Cited Youngme, Moon. â€Å"Break Free From The Product Life Cycle†. Harvard Business Review (2005): 87-94. Print. Sparks, John. â€Å"Different Ways to Think about Products†. MKT 301 Web Notes: Products and Brands. (n.d.). Print.